We proudly announce our new membership at the Consumer Electronics Association (CEA)!

With more than 2,000 members, CEA helps Consumer Electronics actors to share their knowledge and best practices with the world, which has always been the goal of F5DIGITAL, since its inception. Stay tuned for more news soon!

Greg has just published a new blog on Campaign Asia about content customization powered by Social Media.
Indeed, who better than your friends to advise you on a good book, a must-watch DVD or a dream hotel?  
This is what Facebook is proposing to websites from now on… click to know more!

As an industry expert, Greg has been invited to join the Advisory Board of ad:tech Singapore 2012 which will take place from 13th to 14th June 2012.

• Mr. Eddie Chau, Founder & CEO, Brandtology
• Mr. William Hsu, Vice President – Asia, CNN
• Mr. Joe Nguyen, Vice President – Southeast Asia, comScore
• Mr. James Hawkins, Executive Director – Performance Marketing, Dentsu Asia Pte Ltd
• Mr. James Miner, Senior Vice President – Digital Media, ESPN Star Sports
• Mr. Gregory Birge, CEO & Founder, F5DIGITAL Consulting
• Ms. Hélène Blanchette, Head of the 1:1 Experience Service, Go to Market Strategy, Asia Pacific, Fuji Xerox Pte Ltd
• Mr. Julian Persaud, Managing Director, Google
• Mr. Simon Ashwin, Head of Social Media and Production Services – Asia Pacific, GroupM
• Mr. Toby Hayward, CEO, GroupM Singapore
• Mr. Sandeep Khanna, Vice President – Asia Corporate Marketing, LG Electronics Asia Pacific
• Mr. Marcus Sigurdsson, Lead Digital Catalyst, McCann
• Ms. Susana Tsui, President – Asia Pacific, Neo@Ogilvy
• Mr. Nick Licence, Group Planning Director, Neo@Ogilvy
• Mr. Kenny Powar, President APAC and EMEA, Possible Worldwide
• Mr. Miguel Bernas, Director – Digital Marketing, Singtel
• Ms. Janice Chan, Director – Online Distribution and Marketing, Starwood Hotel & Resorts Asia Pacific
• Mr. Henry Heywood, Research Director, TNS Global
• Ms. Yvonne Chang, Vice President and Managing Director, Yahoo!Southeast Asia

In the Editor’s Pick for the week of 14th October, Greg shares his insight into iCloud and what it means for Apple and consumers.

Steve Job’s passing is mourned by Apple fans worldwide. As an ex-employee of Apple who has worked with Steve, Greg is interviewed on BBC World Report on 7th October.

In this touching article, Greg enumerates the reasons of his sadness as well as his pride, as a former Apple Europe executive.
Finally, Greg shares his opinion on Steve’s contribution to the world, but also for business actors.

In less than a month, we are celebrating the 3rd nomination of Gregory Birge in Editor’s Choice of the famous Campaign Asia, for his article “Since when did Facebook replace website”. A must-read article to understand what have changed in the structure of Internet, especially concerning the implications for companies and their will to always better convert users into customers.

2 weeks after “The key to Digital measurement”, this is now the turn of “Digital Misunderstandings, Defined” to be picked in Editor’s Choice of Campaign Asia.

This article lifts the veil on wrong preconceptions about Digital engagement, but gives also some insights about loyalty, CRM programs, 1:1 campaigns, multichannel tactics and measurements. A must read, once again.

Gregory Birge published an article called “The Key to Digital Measurement” on the famous Blog of Campaign Asia. Within this article, Greg explains measuring any campaign is critical in order to track its effectiveness, and details the 4 kinds of measurements applicable to any Digital campaign: clickstreams, calls to action, long term, financial. A must read before starting anything Digital.

“Climate change, aging population, increasing urbanization and crowded cities. These are amongst the challenges Singapore faces today and in the near future. And who better to shape its future living spaces than the next generation, themselves? ” This is the catchy line published by Philips Singapore, engaging students to share their ideas on how to better live all together on the Island.

The prize offered by philips is up to $10,000 in cash and Gregory Birge will be one of the judge of this contest. Participate to determine what is the most innovative and applicable idea. Grab you pens!

In July 2011, Gregory Birge scored the best speaker ratings for his participation at 2 conferences, both in Hong Kong and in Singapore, on the topic “Transcending Mainstream Media with 360 Marketing”:

- Singapore (31 respondents): Presentation content:4.63 (20 rated “Excellent”, 9 rated “Good”) | Delivery:4.83 (24 rated “Excellent”, 5 rated “Good”)

- Hong Kong (17 respondents): Presentation content:4.36 (9 rated “Excellent”, 3 rated “Good”) | Delivery:4.29 (8 rated “Excellent”, 4 rated “Good”)

Better than words, here are some of the feedback given by the guests themselves:
“Excellent!”, “Very Organized and Guided audience clearly”, “Very clear and applicable”, “WOW!”, “Awesome!!”, “Very good delivery!”.

F5DIGITAL Consulting released a digital framework for Pernod Ricard HK to support the deployment of their online and digital practices in APAC.

The overall approach was based on two steps: from the preparation of the blueprint to the delivery of the workshop, so that the teams could embark on their new digital journey successfully. The workshop – hands-on guidance to digital excellence – took place in Hong Kong and was a true success.

Online shopping has become increasingly popular given the convenience and ease of use. Gregory Birge, customer engagement strategist at F5DIGITAL Group talks about building online customer relationships.

CEO of F5DIGITAL Gregory Birge spoke at this important Pacific conference “Linking Metrics with Objectives to Justify a Digital Campaign.” Among the areas covered were: Identifying important metrics to ascertain that the performance of a digital campaign corresponds with business objectives; Applying advanced tools to measure social media effectiveness in achieving marketing communication goals; Measuring non-monetary attributes: how consumer engagement & interaction correlates with financial elements; Measuring monetary attributes: determining the investment return of a digital campaign; Case studies from the Consumer Electronics industry: How various companies established qualitative & quantitative dimensions to benchmark a digital campaign; and Marketing Metrics Sales Funnel: functional value & potential when incorporated into an integrated campaign