Identify and capitalise on Asia’s social media market behaviour & landscape

• Integrate social media with existing marketing channels locally & regionally
• Leverage on online social communities for effective market research & CRM
• Boost offline campaign with social media marketing and vice versa
• Plan, implement & effectively drive an integrated campaign with social media
• Allocate budget, time and human resources optimally for social media marketing campaign
• Analyse free & paid tools tailored to different social media attributes & metrics
• Quantify intangible attributes including engagement, awareness, reach and attention
• Convert non-financial impact to monetary value in social media marketing campaigns
• Validate social media effectiveness for management buy-in & overcome corporate resistance