Loyalty programme is a long-standing structured marketing approach adopted by many companies to reward customers and encourage repeat purchases. However, the value of loyalty programme is getting more and more difficult to identify and measure.

The ubiquity and similarity among various loyalty programmes reflect the saturation of such marketing efforts. Yet, as more and more marketers embrace this usually costly reward programmes, many failed to rightly engage their customers.

This 4-hour conference discussed how in-depth relevant engagement and personalised communications can drive loyalty and customer engagement.

More in details, this workshop dealt with topics such as:
• What is the difference between CRM and Loyalty?
• How to assess and select the right CRM solution among the various softwares and tools providers available in the market.
• How digital innovations and technologies are changing the CRM landscape?
• How social media plays a part in relationship management? Is it always a necessary component?
• Understand how an engagement approach in CRM & loyalty can be more efficient.
• What are the key components of a CRM & loyalty programme involving various online and offline channels?