One of the few things a company should always do is to properly educate its employees on the tools we have to sell to the client – it may seem obvious enough but if you do not know the product itself, how will you be able to sell it?

Hence F5 had a very educational morning today over a heartening breakfast on YouTwitFace (a.k.a. YouTube, Twitter and Facebook or just Social Media) by our GM, Martin Henwood.

Some of the topics covered emphasized mainly on the Twitter phenomenon and the ‘do’s’ and ‘don’t’s. It is interesting to note certain facts that was shared:

· If you follow the correct person/channel correctly, you can build your tweet board into a daily newsletter!

· The average person tweets about 3 times per day. ( I think I tweet about 3 times a week though)

· The average person follows about 200 people (I think I have about 20)

· You can tweet about anything and everything under the sun (yes, including the fact that you are in the bathroom now).

· There is a trend of quitters who ‘unfollow’ you if you do not follow them back, and there is an application that automatically follows the person back if they follow you. Now you know why there are people who has so many followers when they are just tweeting about how blue the sky is.

Of course, the most important thing from this session is to tell us how and what we can tweet, because everything we say represent the image of F5, especially if we tweet in its name. Of course there is no strict rule to follow, but if you are a marketing person, things that you should or should not say becomes common sense to you. Here, I would like to bring up 2 interesting follows I have which we could possibly learn from.

Aside from the friends I have who updates me on whether it’s a rainy day or not, what food they are currently having and if they bought new shoes again… I’m following the CEO of Square-Enix and Square-Enix DLG. (For those who have no clue on what or who is Square-Enix, they are actually one of major producers of Role Playing Games in Japan – think Final Fantasy)

There is a great distinction between following a person and an organization. And Twitter makes it possible to let everyone be just a step away from a famous person – you hear the person’s thoughts, feelings, and you get updated almost every second, if they are active enough. Most of all, you get to understand that while these people don on expensive suits and emits an almighty aura, deep down, they are just like any of us – they laugh, they cry, they talk about the weather and when they write things they do include silly text expressions like T_T and (*`д´).

On the other hand Square-Enix DLG adopts a different type of content in their feeds. As a organization, people expect to have information on their latest games and events. Before when we used to visit website for updates, we know that information is not always updated on the go – you have to go to the coder with the proper text and announcement to put, program it in and bring it live. After that, you need to send a newsletter and let your subscribers know that you have updated your site. With twitter, you can access your account and hit the ‘Tweet’ button to bring an update across to all your followers all in just 5seconds. And you asked how I knew Chaos Rings is the top grossing application in 9 countries, with reviews in over 48 languages? Ask Twitter.

As a company specializing in digital solutions, you will find that our feeds update you on all the latest tips and tricks available online, our recent product and website launches and events that marketers should definitely keep a look out for. Check out our tweet here!

Want to know more about social media? Perhaps these books might help (“,):