Click Rate is a ratio between number of clicks and number of advertising format views.

Click Rate (in %) = (number of clicks / number of views). Click rate is one of the parameters for campaign evaluation.

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A random search for guaranteed click rate churned out a result of 32,700,000 on Google. Almost all the companies are preaching an at least 4% guarantee click rate.

The questions here are:

• How do they achieve that?
• How to they guarantee?
• What is the magical formula?

Well, it does not exist! Guarantee either comes with a page long fine print or somehow a loophole somewhere. It is simply because we cannot force people to click on a link, be it banner or text.

What is the trick here?

Send it to people, send it to more people, and send it to even more people.

Mathematically speaking and from statistical point of view, it will reach a point where the more you send, the higher the chance of people to click on it….

Send it to 4 million people, you might be able to reach 4% click rate .

Is it relevant to the brand?

Does it help to sell more products?

Is it relevant or targeted?

The answer is No.

So be careful when agencies guarantee a click through rate!