If you are a photo lover or one who is overflowing with creative ideas, be sure to be part of the world biggest campaign.

Developed as a viral for photolibrary*,  the world biggest ad allows viewers to use a simplified version of photoshop called adbuilder to modify the royalty free photos available and create out thousands of different photos.

With this campaign, your creative becomes part of a global library of pictures and also part of a large montage ad put together by both professionals and non-pros.

Not only does this campaign engage the mass audience, it also offered advertising creatives an alternative view on the usage of royalty-free pictures.

*Can you spot a similar object in all the pictures?*

Come, put on your creative cap and work on the World biggest ad with creative professionals!

For further viewing: Photolibrary, Marketing-Interactive, About the image