Remember that scene in Minority Report where advertisements were tailored accordingly to the person who walked past? Now, it is ”sort of” coming to pass.

A French based company, Quividi recently launched a new technology in the US that transform the oldest form of advertisement into one that is at the frontier edge.

Tiny cameras are installed into the billboard to capture the features of its passerby and these data will be transmitted into Quividi’s central database which analyzed the facial features and measure the gaze of the viewers to change the advertisements on the billboard to suit them.

This technology is not at all new in the market.

Singapore Mcdonald’s partnered Quividi to analyze the behavior of its patrons. Swedish furniture giant, Ikea, also did something similar.

This product comes at great joy for advertisers who can not only gather information on their viewers but also personalize their advertisements for their target audience which helps advertisers effectively manage their budget. However, consumers are greatly disturbed at the lost of their privacy while walking along the streets.

Well, for me, i am just wondering what if there are a variety of people viewing the billboard at one go, what advertisement would the billboard show?

for further reading:

New York Times , Quividi, Crunchgear.